7 Reasons Why You Should Have a Video Marketing Strategy

An effective video strategy has been proven to help you boost online business, whether through better engagement rates on your social media channels, higher conversion rates in your e-commerce store, increasing brand awareness through online videos ads, or attracting passersby to your business location.

Marketers have shied away from video since it’s has been complicated, expensive and time-consuming. But the fact is you don’t have to spend thousands of dollars per video, shoot and edit it yourself with expensive gear and software, or come up with some brilliant video script that will surely (not) go viral. Anton Eliasson, Shakr

Shakr is a templated online video builder platform where you can easily make many different kinds of videos. If you’ve utilized Canva to make images, it’s very much the same style of platform – only for video production.

Here are 7 Reasons Why You Should Have a Video Marketing Strategy

1. To increase click-through rates (CTR) of your online ads.
2. To drive brand awareness for my business or product.
3. To increase foot traffic to my retail location.
4. To increase brand trust by using professional looking video on my website.
5. To increase social media engagement with your followers.
6. To increase organic search results for your local business.
7. To build brand trust by being an industry authority.

Download the free ebook below and get the basics of video marketing. You’ll learn how to win with video on Facebook, how to make videos by hiring an online freelancer or using Shakr, how to make a video marketing strategy, and much more!

Interview: Michael Reynolds on the Sophistication of Facebook Marketing

Michael Reynolds started SpinWeb 20 years ago and now has 20 employees! The agency serves a niche in conservative, security-conscious, highly regulated industries. They’re a very successful Hubspot partner with a designing and executing measurable inbound marketing strategies.

You may wonder how financial institutions are utilizing Hubspot. SpinWeb has developed proven client education campaigns for their clients that drive prospects from reading, listening or watching educational content through the inbound funnel to opening up an account. SpinWeb accelerates this growth through paid advertising, and you may be surprised to find out that Michael’s team uses Facebook Marketing central to their successful campaigns!

Michael notes that many companies immediately look at LinkedIn as an ideal platform for getting leads, but he counters that the sophistication of Facebook’s targeting far outpaces the tools of other social advertising platforms. Lead ads, custom audiences, and targeting. Targeting options include Custom Audiences, Location, Demographics, Age & Gender, Interests, Behaviors and Connections.

As Michael speaks to marketers, he’s frustrated that most companies believe Facebook Marketing is limited to boosting posts. He mentions that this is 1% of the available options that you can accomplish within Facebook… boosted posts being the bare minimum. Michael’s focus is to accelerate the generation of leads and doing the bare minimum isn’t going to work. He recently shared an article on using Lead Ads to boost Webinar Registrations.

Michael is betting on Facebook heavily because of its rapid development of marketing tools, intelligence, and integrations. I think he’s onto something!

Our Interview with Michael Reynolds

Michael is a great public speaker, has a fantastic marketing podcast, SpinRadio. Be sure to follow him and have him speak to your next event!